An Insider’s Guide to MCNs: what they are and how they can help build brand awareness

There’s been a lot of buzz in the digital marketplace about MCNs, but because it’s a relatively young media outlet, there isn’t much info out there on them. I’ve been working in the MCN space for more than a year now, and wanted to share some insights and info on this exciting — and potentially confusing — marketing opportunity. An MCN (AKA multi-channel network) is defined on Wikipedia as an organization that works with video platforms such as YouTube, to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development" in exchange for a percentage of the ad revenue from the chan